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Victor Bergeron’s first Señor Pico location opened in 1964 when a friend, William Matson Roth, asked him to open a restaurant in Ghirardelli Square in San Francisco.


Bergeron went to work flying all over Mexico, immersing himself in the culture and experiencing the fresh, vibrant and authentic cuisine known to the region.


Señor Pico is the result of that exploration.

Mexican town Trader Vic making Señor Pico figures
Chips, Salsa and Guacamole Spread

Fresh takes and unique dishes take our food to the next level.

The cuisine at Señor Pico offers re-energized classics and new favorites with a vibrant and spicy streak appealing to a wide range of diners.


From our hearty torta sandwiches, our popular tacos árabes, speciality sesasoned rotisserie meats, or our signature crispy cheese quesadillas, dining at Señor Pico is a true exploration of Mexican American cuisine.

We take our beverages seriously.

Señor Pico features an innovative list of signature cocktails, a wide selection of tequila and mezcal, and of course, the Señor's beloved margarita.

Feeling thirsty? Take a peek at our drink menu!

see our menu

Link to Beverage Menu
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